A Century of Connecting Buyers and Sellers Across Rural America

By
February 21, 2025

As we celebrate United Country's 100-year anniversary, we reflect on the journey from our humble beginnings to the expansive network we have today.

Celebrating 100 Years of United Country Real Estate

As we celebrate United Country Real Estate's 100-year anniversary, it’s amazing to reflect on the journey from our humble beginnings to the expansive network we have today. It all began in 1925, when Roscoe L. Chamberlain founded the company in a world where the automobile was still a new marvel, and the idea of sending a man into space belonged only to the pages of science fiction books. But Chamberlain had a vision for the future—a vision that would redefine rural real estate for generations to come.

The Birth of a Vision

Roscoe Chamberlain saw firsthand the challenges faced by those trying to market properties in small towns and rural areas to buyers far beyond the local market. At the time, many property sellers struggled to connect with potential buyers in the bustling cities and distant regions where demand for rural properties was growing. So, Chamberlain took matters into his own hands. He founded United Farm Agency in 1925, seeking to fill the gap between sellers and buyers in underserved areas. His goal was simple yet ambitious: to make it easier for people to find the country homes, vacation properties, and investment lands they dreamed of, in places they might never have visited—or even heard of before.

The first United Country office opened in Fayetteville, Arkansas, and by the end of 1926, UC had expanded to 42 agencies with a record 245 sales. This marked the start of something big. The original office in Fayetteville is still operating today, proudly serving its community and continuing its legacy after 100 years in business.

A Century of Growth and Innovation

Over the decades, United Country Real Estate evolved with the times, but its core mission remained the same: to connect buyers and sellers in rural areas with an efficient, effective approach. As the years passed, we embraced technological advancements and innovative marketing strategies, from creating nationwide advertising campaigns to utilizing digital tools that showcased properties to the world. The ability to bring rural properties to a national—and even global—audience was transformative, and it remains one of the driving forces behind our success.

Throughout the years, United Country has seen tremendous growth, expanding our network of offices across the country and helping thousands of clients buy and sell everything from hunting properties and farms to homes in small towns and sprawling ranches. We’ve become the trusted name in rural real estate, known for our expertise and dedication to making each transaction as smooth and efficient as possible.

Alaska: A Unique Opportunity for Buyers and Sellers

While we celebrate 100 years of service to rural America, it’s important to remember that United Country Real Estate’s legacy extends far beyond the Lower 48. One area where our presence is particularly unique is Alaska, a place as vast and untamed as the land we’ve helped clients buy and sell over the years.

Alaska’s real estate market offers some of the most exciting opportunities for those looking to invest in expansive acreage, hunting properties, fishing retreats, and even off-the-grid homes. The beauty and serenity of the Alaskan landscape, coupled with its unique lifestyle, draw buyers from all over the country who dream of a life surrounded by nature’s grandeur.

From the rustic charm of log cabins in remote areas to sprawling properties with unparalleled access to outdoor adventures, Alaskan properties continue to be a prime destination for those seeking an authentic country lifestyle. United Country Real Estate's extensive network and decades of experience make it the ideal partner for anyone looking to navigate the intricacies of buying and selling property in Alaska. Whether it’s land in the pristine wilderness or a secluded home on the shores of a lake, we’re here to help you find your perfect piece of Alaska.

Looking Ahead

As we look back on a century of achievements, we’re excited for what the future holds. With the same dedication and vision that Roscoe Chamberlain had in 1925, we continue to grow, innovate, and connect buyers and sellers in rural America—and beyond. Whether you're looking for a property in the heart of the Midwest, a hunting retreat in the Rocky Mountains, or a sprawling property in the rugged beauty of Alaska, United Country Real Estate is here to help you make your dream a reality.

Here’s to another 100 years of helping people find their perfect piece of paradise!